GREG FRISBEE
Speaker and Creativity Coach &
Author of:
Sheep Theory: Think Outside the Flocks
Stop Following the Flocks.
Start Leading with Original Thinking.
After 30 years as a professional entertainer, I’ve learned about
generating creativity under pressure – not from textbooks, but from thousands of live shows where innovation and the ability to pivot were some of the only options.
Now I teach these practical, performance-tested strategies through keynote speaking, corporate workshops, and creativity coaching programs using my Sheep Theory methodology.
Whether you need to energize a conference, develop your team’s creative capacity, or unlock your own innovative potential, I bring three decades of creative problem-solving experience to help you think differently and get results.
It is time for YOU to “think outside the flocks…”
WHY GREG FRISBEE?
✓ 25+ Years as an Entertainer & Creative Problem Solver
✓ Author: Sheep Theory – Think Outside the Flocks
✓ John Maxwell Certified Speaker & Coach
✓ Thousands of Live Performances Worldwide
✓ Performance Tested Innovation Strategies
Speaking
Bring high-energy, actionable creativity strategies to your next event.
Your audience won’t just be entertained, they’ll leave with specific tools they can implement immediately to generate ideas, solve problems innovatively, and break free from conventional thinking.
POPULAR KEYNOTE TOPICS:
“Think Outside the Flocks”
Real-world innovation strategies anyone can apply to personal or business challenges and creative projects.
“The Performer’s Mindset”
Building resilience, creative confidence, and sustainable innovation along with a framework for creative problem solving under pressure.
In my programs, I speak on creativity and innovation and how it can stem from adversity and also how to overcome adversity using creativity.
I will present and guide you with tools and actions you can apply quickly and see results to overcome your blocks and challenges creatively.
Additionally, as an independently certified speaker and coach with the John Maxwell Group, I am authorized to speak and coach on a number of the John Maxwell topics, including putting your dream to the test.
Perfect for: Corporate events, innovation conferences, leadership summits, association meetings, professional development events
Creativity Coaching
I have developed a creativity coaching program and wrote the book:
Sheep Theory – Think Outside The Flocks
Every coaching session is individually based on helping you with your specific needs and goals in overcoming the challenges you face.
By helping you build a creative safety zone and using creativity and outside the box thinking, I will show you how you or your team can overcome the creative blocks and obstacles you face.
One-on-one and group coaching for creative professionals, entrepreneurs, and individuals ready to unlock their innovative potential.
Through structured programs based on the Sheep Theory framework, we’ll identify creative blocks, develop original thinking strategies, and build sustainable creative practices that generate results.
Whether you’re facing a specific creative challenge, building your creative career, or developing innovation capacity, coaching provides personalized support and accountability for breakthrough results.
Perfect for: Creative professionals, entrepreneurs, business leaders,
individuals in career transition

Goal Setting
Helping you to identify your objectives and goals which work in conjunction with your own values and performance style

Career Advice
Assessing your interests and skill-set to help you build a plan for achieving your creative goals.

Manage Stress with Creativity
Identify and help discover sources of stress in your personal and professional life and find potential solutions through creativity.

Personal Growth
Discovering and developing the tools you need to overcome challenges you face and adversity.
WHAT IS SHEEP THEORY?
Sheep Theory is my framework for breaking free from conventional thinking and generating original ideas.
The concept is simple: We naturally follow “flocks”—doing what everyone else
does because it feels safe and efficient. But when everyone follows the same path, we get saturated markets, diminishing returns, and a lack of differentiation.
Sheep Theory teaches you to:
1. Recognize the flocks you’re following (often unconsciously)
2. Question whether that path still serves you
3. Choose your own direction based on what’s actually needed
What is Creativity Coaching ?
A creativity coach is a professional that specializes in assisting you in unlocking and expanding your creative thinking and imagination and helping you to find creative solutions to overcome adversity and challenges.
Who Benefits from creativity coaching?
Creativity coaching can assist anyone who wants to improve their problem-solving abilities, improve their self-esteem, and more.
Creative thinking can have a significant and positive impact on a person’s daily life, affecting anything from their financial habits to their mood, to how grateful they are for what they have, to how stressed they are.
Creativity coaching can benefit anyone who wants to overcome challenges, facing adversity or to improve themselves or their life.
Whether you’re a business leader, a college student, a parent, an artist or a performer, you’re all welcome!
Why You Want a Creativity Coach ?
When it comes to overcoming obstacles and living a happy and fulfilling life, creativity is one of the most valuable tools you may have in your arsenal.
Knowing how to access and apply your creativity will benefit you in all aspect of your life for as long as you put your newfound knowledge into action.
This is about you putting yourself out there and having the creative confidence you need to be successful.
How do I know if creativity coaching is right for me ?
You may want to consider working with a creativity coach if you’ve ever felt:
- Unable to prioritize your goals
- Feel over/under whelmed by a task
- Feel unfulfilled creatively
- Feel like a fraud or face imposter syndrome
- That you have run out of ideas
- You are unable to move forward from an initial concept
- Disappointed at your lack of creativity or inventiveness,
- Feel like you aren’t achieving your dreams or reaching your potential
- Self doubt
About Greg Frisbee
Greg Frisbee is an entertainer, speaker and creativity coach who specializes in innovation and thinking beyond the box.
Greg has been performing all over the world for more than 20 years, bringing a distinctive brand of humor along with juggling, magic and variety skills along with him.
In order to cultivate and encourage creativity and creative problem solving, as well as to assist people in overcoming challenges and adversity, Greg created Sheep Theory: Think outside the flocks.
Greg also has a degree in Media and Communications, which allows him to turn on and off computers, program televisions, and brew a fantastic cup of coffee.
Get Clear.
Get Moving.
Get Uncomfortable.
Get There.
We start with you — where you want to go, and what you want to become.
Creative potential doesn’t disappear. It hides. And if you’re feeling blocked right now, that’s not a sign that it’s gone — it’s a sign that it’s waiting. You already sense this, which is probably why you’re here.
Together, we’ll look at your goals and your obstacles with fresh eyes, focusing not on what is, but on what could be.
When you’re ready to step into the version of yourself you know is possible, Sheep Theory Creativity Coaching is where that journey begins.
It’s time to think outside the flocks.